Sustainable fashion does not look good
It might seem that because many sustainable brands are creating their collections timeless. That's why you won't find the hottest trends as you might do in the fashion chain stores. But those latest fashion trends are made to last one season and big brands want to sell you these with every collection so they don't have long lifespan. And this makes us constantly crave to update our wardrobe.
As soon as you reconsider your shopping habits, you'll find out, that every wardrobe has the same basics. And these basics are definitely worth to invest in and get them from verified sources.
I will never be able to buy from big stores
Nobody tells you that you should or shouldn't buy something. If you find something you really like and will make you happy plus you're sure you'll wear it often, get it then. If you will deny yourself something just out of principle, you won't enjoy your new way of life for long.
Try to change your shopping habbits. Go to the store only if you need something and not as a therapy from a bad day. Think, if the piece of clothes was made good so it lasts a bit. Remember the cost per wear metrics and don't buy something super cheap that you'll wear only three times.
I have to buy natural fabrics only
Natural fibers are breathable and they are feel good on our skin. But that really doesn't mean, they are good for the planet. Everything has its own positives and the negatives and there is no rule, what is wrong or right.
Cotton might seem like the best choice for natural fiber garment but what we don't realize is, that its produce costs lots of fresh water and not to mention pesticides. Another issue are the producers and farmers. As you might already know, fashion industry is second biggest player of global economy. And it's hard business. There was a news in the media about ISIS taking over Syrian cotton fields and that you might be supporting terrorism with your purchase. a že nákupem bavlny tak podporujete terorismus. I don't want to comment on that but I am giving you an example how important is to think about where do things come from.
Another natural materials like viscose and lyocell (which is technically a viscose from bamboo) re chemically processed to a point that plenty of chemicals are flushed into our landfills. So even though lyocell is promoted as sustainable it's pretty bad for the planet same as other materials.
So what about artificial fibers? They can be made out of recycled PET bottles.
So you cannot decide right or wrong and I repeat once more - ask where your clothes come from.
So the whole "building a sustainable wardrobe" process is all and only about using your brain, and ending with emotional shopping.
Any other moths come to mind? Write them in the comments section. Also, if you consider this topic important, don't forget to share with others.